Privacy Policy
Last Updated: September 30, 2026
The Center for Potential Maximization (“CPM,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website, join our mailing list, book a coaching session, contact us, or otherwise interact with CPM online.
By using this website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you choose to provide directly to us, including:
your name;
email address;
telephone number, if provided;
appointment and scheduling information;
information you provide when booking a coaching session;
information submitted through contact, waitlist, registration, or other website forms;
communications you send to us; and
other information you voluntarily choose to provide.
Because CPM provides coaching services, information you voluntarily provide may sometimes relate to your personal circumstances, goals, relationships, work, wellbeing, or other aspects of your life.
Please do not submit information through the website that is not reasonably necessary for your inquiry, booking, or interaction with CPM.
2. Information Collected Automatically
When you visit the website, certain information may be collected automatically through the website platform and related technologies. This may include information such as:
browser and device information;
IP address;
pages viewed and interactions with the website;
referring websites or sources;
approximate location derived from technical information;
cookie and similar technology data; and
website performance and usage information.
We may use this information to operate, secure, understand, and improve the website and visitor experience.
3. How We Use Your Information
We may use personal information to:
respond to inquiries and communicate with you;
schedule and manage coaching sessions;
provide information about CPM's services;
manage waitlists and expressions of interest;
send updates you have requested or agreed to receive;
administer workshops, retreats, groups, or other CPM offerings;
operate, maintain, secure, and improve the website;
maintain appropriate business and administrative records;
prevent misuse, fraud, or security incidents;
comply with applicable legal obligations; and
otherwise carry out purposes disclosed to you when information is collected.
We aim to collect and use only information reasonably necessary for these purposes.
4. Email Updates and Marketing Communications
If you choose to join our mailing list or ask to receive updates, we may use your contact information to send occasional information about coaching availability, groups, workshops, retreats, resources, and other CPM offerings.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.
Transactional or administrative communications relating to appointments, registrations, or services may still be sent when necessary.
5. Scheduling and Third-Party Services
CPM uses third-party service providers to operate portions of the website and its services.
These may include:
Squarespace, which hosts and supports this website and may process technical, website, form, and analytics information.
Calendly, which CPM currently uses for appointment scheduling and may process information you provide when booking or managing an appointment.
BILL, which CPM uses for invoicing and payment processing after coaching sessions. Information processed through BILL is also subject to BILL’s own privacy and security practices.
We may also use other service providers for email communications, analytics, administration, or other business functions.
These third parties may collect or process information according to their own terms and privacy policies. We encourage you to review the privacy policies of services you use through this website.
6. Cookies and Similar Technologies
This website and its service providers may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and provide certain features.
Depending on your location and the technologies enabled on the website, you may be offered controls relating to certain cookies or tracking technologies.
You may also be able to control cookies through your browser settings. Disabling certain cookies may affect how some website features function.
7. How We Share Information
CPM does not sell your personal information for money.
We may disclose personal information when reasonably necessary to:
service providers that help us operate the website or provide our services;
professional advisers, such as legal or accounting professionals;
comply with applicable law, legal process, or lawful governmental requests;
protect the rights, safety, property, or security of CPM or others;
investigate suspected fraud, misuse, or security concerns; or
facilitate a business reorganization, transfer, merger, or similar transaction, where permitted by law.
We do not disclose personal information to third parties for purposes unrelated to operating CPM unless you authorize us to do so or the disclosure is otherwise permitted or required by law.
8. Coaching Information and Sensitive Information
Coaching may involve discussion of personal and potentially sensitive subjects.
Information submitted through this website or third-party scheduling tools should not be considered a substitute for confidential communications made within an established professional relationship.
CPM takes reasonable steps appropriate to the nature of the information it maintains, but no website, email system, online form, or electronic transmission can be guaranteed to be completely secure.
Please use discretion when submitting sensitive information electronically.
CPM does not represent through this Privacy Policy that its coaching services or website are subject to HIPAA unless specifically stated otherwise in writing.
I want that last sentence included for now because we have not established that CPM is a HIPAA-covered entity. The Texas statute itself contains specific exemptions relating to HIPAA-regulated entities/information, and FTC guidance makes clear that health-related privacy obligations can exist outside HIPAA as well. Texas Attorney General
9. Data Security
We take reasonable administrative, technical, and organizational measures appropriate to the nature of the information we maintain and the services we provide.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
FTC guidance specifically recommends collecting only information actually needed, restricting access, protecting retained information, and disposing of information when it is no longer needed. Federal Trade Commission
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining appropriate business records, resolving disputes, and meeting legal or regulatory obligations.
Different categories of information may be retained for different periods depending on their purpose and applicable requirements.
11. Your Choices and Privacy Rights
Depending on where you live and applicable law, you may have rights concerning your personal information, which may include rights to:
request access to certain personal information;
request correction of inaccurate information;
request deletion of certain information;
obtain a copy of certain information; and
opt out of certain uses of personal information where applicable.
Texas law provides qualifying consumers with rights including access, correction, deletion, portability, and certain opt-outs when the TDPSA applies to the business and processing concerned. Texas Attorney General
You may contact CPM using the details below to make a privacy-related request.
We may need to verify your identity before completing certain requests, and some requests may be subject to exceptions permitted by law.
12. Children's Privacy
CPM's website and coaching services are intended for adults and are not directed to children under 13.
We do not knowingly seek to collect personal information from children under 13 through this website. If we learn that such information has been collected in circumstances where it should not have been, we will take appropriate steps to address it.
13. External Websites
The website may contain links to websites or services operated by third parties.
CPM is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices, or legal requirements.
When we make changes, we will update the Last Updated date at the top of this page. Material changes may be communicated in another appropriate manner where required.
15. Contact Us
For questions about this Privacy Policy or requests concerning your personal information, please contact:
Center for Potential Maximization
Austin, Texas